Legal

Privacy Policy

Last updated: February 2026

Who we are

This website is operated by Danielle Wills ("we", "us", "our"). We are committed to protecting your privacy and handling your personal information with care. This policy explains what data we collect, why we collect it, and how we use it.

If you have any questions about this policy, you can contact us at [email protected].

What information we collect

We may collect the following personal information when you interact with our website, sign up for a freebie, purchase a product, or join our community:

Your name
Your email address
Payment information (processed securely by Stripe — we do not store card details)
Any information you voluntarily provide via forms, surveys, or direct messages

We also collect non-personal data automatically, such as browser type, device information, pages visited, and referring URLs, through cookies and analytics tools.

How we use your information

We use the information we collect to:

Deliver free resources, digital products, and courses you have requested or purchased
Send you email communications including welcome sequences, course access details, and marketing emails (you can unsubscribe at any time)
Process payments securely
Improve our website, products, and services
Respond to your enquiries

We will never sell, rent, or share your personal information with third parties for their own marketing purposes.

Third-party services

We use trusted third-party services to operate our business. These may have access to your personal data only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose. These include:

GoHighLevel — CRM, email marketing, course hosting, and website hosting
Stripe — payment processing
Google Analytics — website usage analytics
Meta (Facebook/Instagram) — advertising and tracking pixels

Cookies

Our website uses cookies to improve your experience, analyse traffic, and support marketing efforts. Cookies are small text files stored on your device. You can control or disable cookies through your browser settings, though this may affect site functionality.

Email communications

When you sign up for a free resource or make a purchase, you agree to receive email communications from us. Every email includes an unsubscribe link, and you can opt out at any time. We respect your inbox — your rules.

Data retention

We retain your personal information for as long as necessary to provide our services and fulfil the purposes described in this policy. If you wish to have your data removed, please contact us at [email protected] and we will action your request promptly.

Your rights

You have the right to:

Access the personal data we hold about you
Request correction of any inaccurate data
Request deletion of your data
Withdraw consent for marketing communications at any time
Lodge a complaint with a data protection authority if you believe your rights have been violated

To exercise any of these rights, please email [email protected].

Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.