How To Make Instagram Work for You

“Be more real.” But keep an aesthetic feed. “Share your story.” But don’t overwhelm in the captions. “Post every day.” But only post if you can engage. 🤦‍♀️

Whether your jam is Instagram, Tiktok, Facebook, Pinterest, or none of the above – social media is a minefield. And it took me a long time to make friends with social media.

I’m talking as someone who has finally figured out how to use it as a TOOL, not a TERROR. I now see it as it is – just another window, another opportunity to connect, inspire, and support a business that’s sustainable.

I’m not going to lie to you – there were plenty of times I was tempted to either a) deactivate Instagram, b) throw my iPhone out a window, or c) both in that order.

The Only Reason I Didn’t Delete Instagram

Thankfully, I had a realisation just before my phone hit the deck.

And it is this: social media is just a place for us to tell pieces of our story. But it’s not our whole story.

Instagram, Tiktok, Facebook, LinkedIn, whatever – it’s just one aspect of your business – a COMMUNITY BUILDER. It’s called social media for a reason – it’s the new hangout where people chill nowadays.

And we can use that hangout to SERVE, CONNECT, INSPIRE, and yes, SELL.

It’s such a special thing we’ve been given. It’s a free space where we can speak our truth, and touch someone’s life a thousand miles away.

And at the same time – it’s a window to your world. It’s a time capsule of things you’re learning ,and moments you want to share.

Let’s Make Instagram Great Again

I want to help you have fun telling your story. I want you to love creating again. I want you to know that your words are valuable – whether you’re sharing them with 5, 500, or 5 million people.

And there’s a lot of things that I do to keep it fun for me. Having convos in the DMs with real people, sharing the evening skies on my stories just because.

And staying organised. I went through a lot of apps, planners and tools and I didn’t really find one that served me. So I made my own – and if you want to use it too, you can grab it from here.

But whether you organise your feed to a T or you post spontaneously on the go, I hope you remember: Instagram is just a tool. It’s a way for us to connect and share our lives.

And if we can’t have fun while we’re doing that – what’s the point hey?