“Be more real.” But keep an aesthetic feed. “Share your story.” But don’t overwhelm in the captions. “Post every day.” But only post if you can engage. 🤦♀️
Whether your jam is Instagram, Tiktok, Facebook, Pinterest, or none of the above – social media is a minefield. And it took me a long time to make friends with social media.
I’m talking as someone who has finally figured out how to use it as a TOOL, not a TERROR. I now see it as it is – just another window, another opportunity to connect, inspire, and support a business that’s sustainable.
I’m not going to lie to you – there were plenty of times I was tempted to either a) deactivate Instagram, b) throw my iPhone out a window, or c) both in that order.
Thankfully, I had a realisation just before my phone hit the deck.
And it is this: social media is just a place for us to tell pieces of our story. But it’s not our whole story.
Instagram, Tiktok, Facebook, LinkedIn, whatever – it’s just one aspect of your business – a COMMUNITY BUILDER. It’s called social media for a reason – it’s the new hangout where people chill nowadays.
And we can use that hangout to SERVE, CONNECT, INSPIRE, and yes, SELL.
It’s such a special thing we’ve been given. It’s a free space where we can speak our truth, and touch someone’s life a thousand miles away.
And at the same time – it’s a window to your world. It’s a time capsule of things you’re learning ,and moments you want to share.
I want to help you have fun telling your story. I want you to love creating again. I want you to know that your words are valuable – whether you’re sharing them with 5, 500, or 5 million people.
And there’s a lot of things that I do to keep it fun for me. Having convos in the DMs with real people, sharing the evening skies on my stories just because.
And staying organised. I went through a lot of apps, planners and tools and I didn’t really find one that served me. So I made my own – and if you want to use it too, you can grab it from here.
But whether you organise your feed to a T or you post spontaneously on the go, I hope you remember: Instagram is just a tool. It’s a way for us to connect and share our lives.
And if we can’t have fun while we’re doing that – what’s the point hey?